When done right Email marketing is NOT spam.
Surprisingly, despite of the boom of social media the good old email marketing keeps its leading position in the Internet marketing bundle.
A good email marketing campaign will help you reach large audience with personal attitude and develop the relationship with your audience or customers in a very cost-effective manner.
Just a kind reminder: The anti-spam laws are very strict everywhere in the world.
The email addresses lists MUST be absolutely clean in order to avoid spam prosecution. Every subscriber in such a list must have agreed to receive promotional messages.
Some of the benefits of Email marketing are:
- Relatively inexpensive
- Relatively high Click-through-rate
- High conversion rate
- High ROI (Return of investment)
- Very narrowly targeted according to the goals of the campaign
- Allows to reach targeted audience and to send targeted message
- Quite fast
- Helps in brand image building when done right
We can plan, create and implement an email marketing campaign for you:
- We will set campaign objectives and define KPIs with you.
- We will analyze and segment your target audience.
- We will ensure that the recipients list is legal according the law and the subscribers agree to receive informational emails.
- We will design your message and the landing page, where the email message will lead.
- We implement a split test (A/B test) with at least two variants of the message and the landing page in order to have the most impressive and effective message and landing page
- With the help of marketing automation software we send strictly personalized and targeted messages
- We implement re-marketing campaign according to the recipient’s action
- We continuously monitor the performance of the campaign, make the necessary corrections and / or fine tuning