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Конкурентен анализ

Be at least one step ahead of the competition

Competitive Intelligence is the art of always keeping this one step ahead distance


Competitive intelligence

So what exactly is Competitive Intelligence?

According SCIP (Strategic and Competitive Intelligence Professionals) Code of Ethics for CI Professionals( ):

Competitive intelligence is the process of legally and ethically gathering and analyzing information about competitors and the industries in which they operate in order to help your organization make better decisions and reach its goals.  It should be done within the ethical boundaries established by SCIP, your organization, and your personal standards.

It is crucial for you and your company’s development to identify as early as possible any opportunities or threats. Competitive intelligence discovers your competitive advantage(s) and helps you to take informed strategic decisions.

*People of our team are SCIP members.

We collect information, classify and summarize it and give you an analysis of your competitive environment, your competitors’ profiles and actionable data driven insights.

We develop competitive intelligence plan after discussing with you the following topics:

  • Determine the CI objectives, i.e. questions to be answered
  • Choice of methodology to be used
  • Choice of sources of information
  • Define key indicators
  • Define analysis methods
  • Define the output and insights

Competitive Intelligence Plan

data collection

Data Collection:

We will collect, categorize and summarize the necessary information from the sources defined in the competitive intelligence plan.

These sources and the methodology of data collection and classification are very specific for every different client and the business environment they are dealing in.


We will implement one or more of the analyses below according to the plan developed:

  • Industry and Market Analysis
  • Competitor Profiles
  • Strategic profiling
  • Competitor Benchmarking
  • Win/Loss Analysis
  • GAP analysis
  • SWOT analysis
  • Value chain analysis
  • Linear forecasting

Competitive Analysis


Report and insights

We will deliver a detailed report with our findings.

We will give you detailed data driven insights and recommendations for your further actions.